Marketing is a business activity undertaken by an active company or associates to promote the purchase or sale of a product or service on behalf of the company. Marketing is advertising, promoting, and delivering products to customers. Retail marketing consists of 4 key elements, also known as the “4 Ps”: product, price, promotion, and place. Successful implementation of your marketing strategies requires managed control of these 4 Ps. Any marketing initiative also needs to track these elements and ensure that they all work together.

Internet Marketing

Internet marketing is promoting a business or brand and its products or services using internet tools like e-mail marketing, search marketing, social media marketing, display advertising, and mobile advertising that help increase traffic, leads, and store sales.

Regular, affordable, customized communications allow you to build relationships with prospects and customers using the internet marketing strategy. Internet marketing is in stark contrast to the days of mass marketing, a tactic that is slowly dying out.

Benefits of Internet Marketing:

• Less expensive and affordable for online stores.
• Allows operation to continue being store hours.
• Provides a customized advertising approach.
• Helps leverage social media.
• It provides a way to build relationships.

Today, with the global availability of the internet, businesses and communities connect more and better than ever. The abundant presence of online channels lends itself to various types of marketing for eCommerce. Includes Content Marketing, Brand Marketing, E-mail Marketing, Brand Marketing, Social Media Marketing, and so on.

Marketing Strategy

As marketing and sales go hand in hand, the effort spent on the marketing strategy determines your store sales results. A marketing strategy is a long-term plan for achieving business goals by understanding customer needs and creating a distinct and sustainable competitive advantage. 

Here are some proven ways of marketing to increase store sales:

User-Generated Content

Most of the time, customers won’t always believe what your ad says unless other users’ written review recommendations and ratings influence their belief. So get your audience involved by influencing demand for your product by adding hashtags or reposting in a positive light.

Indulge Social Media

Top social media platforms are the most customer-centric networks, making them ideal for allowing customers to research before making a purchase decision. 

Establishing a brand presence through social media helps roll out news feeds and daily updates to prioritize flash ads and content to influence your audiences.

SMS Marketing

Marketing using the SMS channel is an excellent medium to reach mass consumers instantly. The high open rate and maximum visibility of text messages, transmitting direct notifications to customer devices, including pushing through apps, is excellent digital marketing.

E-mail Marketing

E-mail is a de-facto electronic mode of communication. However, it has been observed that about 20.9% of users check their e-mail more than five times a day.

E-mail marketing remains the most effective method of reaching consumers directly. After potential customers respond to a CTA by signing up for your newsletter or notifications, help them make a purchase decision by providing regular updates and offers via welcome and follow-up e-mails. By integrating customer personas through the CRM database, analytics recommend efficiently reaching target customers.

Video Marketing

Video content does a great job of presenting use cases and your product value. However, the means of engaging viewers through CTAs requires designing interactive content with relevant and dynamic implications for your product.

PPC (pay-per-click) For eCommerce

Content designed with best SEO practices brings favorable search engine results to pay-per-click marketing campaigns. They include ads, offers, and landing pages aimed at rewarding clicks on ads to keep potential customers interested, leading visitors through your conversion funnel.

Marketing Campaign

Embrace ways to launch innovative contests and campaigns on social media platforms. For example, posting user experience stories, tagging images, or conducting polls and check-in campaigns. These tactics help to add more traffic and make your store more visible to the target audience, exposing your brand to potential customers.

Website Chatbots

64% of consumers claim that the chatbot service available 24/7 is the most useful functionality. While potential customers are already on your website, it ensures accessibility to prompt help. The best way to increase your stores’ sales is to immediately provide customers with what they want. The most preferred way to do this is to add a chatbox feature to your website and instantly help guide them appropriately.

Influencer Marketing

Influencers carry more weight than traditional advertising. Prospect customers recommend your product to loyal brands and publicity seekers. Influencer marketing is the concept where your brand partners with external entities. Influencers are highly influential third-party content creators who help push your products on their platforms.

SEO

About 93% of all online experiences start with a search engine. Therefore, search Engine Optimization (SEO) is critical in helping your marketing content stand out and bring in more valuable traffic. For website content, an SEO strategy involves the process of planning, optimizing, and managing your website to help it rank better in search results.

Digital Marketing – The Ultimate Trend For Online Stores

Technology and trends are evolving in the market. Technology engines effectively engage digital marketing principles from voice search optimization to the metaverse and NFT. 

The emergence of new trends in digital marketing focuses more on content visualization, customer experience, and engagement. Digital marketers use these trends to build long-term relationships so a brand can stay in business for years.

This opportunity gives digital marketers an excellent place to implement effective marketing strategies. However, it would be best if you kept up-to-date on developments in the digital marketing industry and accordingly revised your marketing plans per the changes demanded by the industry.

The SEM (Search Engine Marketing) works on a pay-per-click model, and the brand or business pays a reward when an ad is attended. Consumers constantly search for products or services on search engines, mostly Google. So digital marketing agencies set up Google Ads to target a specific audience, showcasing the brand’s website.

Online Presence Of The Saudi Market

Saudi Arabia is the 27th largest market for e-commerce, with revenues of US$7.7 billion in 2021, ahead of Belgium and behind Norway. Saudi Arabia is poised to see significant online growth over the next decade. According to Statista, the market size of the e-commerce industry in Saudi Arabia is expected to grow from 11 billion US dollars in 2020 to 21 billion US dollars by 2025. 

Saudi Arabia, the land of digital marketing opportunities, is the fastest growing e-commerce market among all Gulf countries. Electronics, fashion, and personal and household essentials are the most popular online products in Saudi Arabia. Among the many online stores in Saudi Arabia’s e-commerce market, as cited by the EcommerceDB Country Report, the brand, namshi.com, is the top branded online selling platform and marketplace. It leaves amazon.sa and jarir.com in the second and third positions, respectively. These three major stores account for 5% of online revenue in Saudi Arabia.

Takeaway

Effective marketing strategies to boost your store sales are essential to staying on trend and constantly evolving to meet the changing needs of your customers.